Finally start achieving real results with your video content and build a personal brand. In this episode with Conor Murnane, a real estate video marketing expert, we discuss the:

• the power of video & building a personal brand is 500 conversations in 1
• difference between good vs bad ideas for video
• what makes a great vs bad hook
• different content buckets for real estate pros
• solve the quantity vs quality content debate in 2023
• how to speed up the content process
• how to reach buyers/sellers earlier in the sales process
• 80/20 rule for real estate content
• difference between average vs top real estate teams & way more.

Conor was an early employee at Zillow in 2009. For over a decade he worked with some of the the most successful agents & teams across the country selling $100M to $1B+ a year. Then in 2020, Conor started making videos & learning firsthand how a personal brand can create huge professional opportunities.Now, with his own company - Video Launch - Conor helps real estate pros win with video.He believes jumpstarting your personal brand can be the #1 driver to growing your business in 2023.Timestamps:00:00 - Settling the quantity vs quality content debate

00:57 - The power of personal branding

03:47 - How introverts have an advantage in creating video content

05:37 - Leveraging video to build relationships at scale

08:15 - Overcoming insecurity & doubt

14:44 - Getting uncomfortable with video & being on camera

18:39 - Getting into video tactics: quantity vs quality

19:45 - Bad vs strong hooks: how to stop the scroll

22:26 - Bad vs great video topic in real estate

28:00 - Reaching buyers/sellers early with local content

30:00 - Lead gen & paid media vs inbound attraction marketing

31:50 - Different content buckets

32:40 - Feeling, facts, fun

34:15 - 80/20 rule for real estate content

36:48 - Giving value vs selling on social

40:43 - Managing a sales team: emotions vs logic

45:43 - We sell because we don't know how to market, we market because we don't know how to build a great service

48:40 - Lessons from working with $500M real estate teams

50:30 - Raising children to be resilient & emotionally intelligent

54:00 - The dangers of too much pressure on our children

56:00 - Removing pressure and replacing with love & presenceResources mentioned:Infinite Game by Simon SinekCapCut and Descript (video editing apps)Pitch Anything by Oren KlaffConor's Instagram: https://www.instagram.com/conor_murnane/My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng🐣 Twitter: twitter.com/AndrewBayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayon